MARKETING ANALYSIS OF NONSTEROIDAL ANTI-INFLAMMATORY DRUG NUROFEN(IBUPROFEN)

Abstract

Pharmaceutical activities in Georgia were influenced by difficult socio-economic  conditions.Primary therapy of pain associated  inflammatory diseases of various origins by  nonsteroidal,  anti-inflammatory drugs was the object of our research.  The aim of our study was to investigate marketing features of usage of  the non-steroidal anti-inflammatory drug “nurofen”.  The results of the  research show that both the pharmacists, as well as users  first of all are focused on the quality of medicine,therefore both local and foreign-made drug quality  should be strictly controlled by the authorities.