ADVANTAGES OF PHARMACOECONOMICAL ANALYSIS METHODS FOR THE DEVELOPMENT OF HEALTH CARE PROGRAMS

Abstract

Over the last decades, pharmacoeconomics is developing rapidly and is becoming increasingly sensitive, reflecting that health care bodies are more interested in improving medical and pharmaceutical care. Strengthening state regulation of health care system is directed towards rational use of medicines and preventing excessive expenditures.  The commercial success of companies in the competition of the modern market is a continuous struggle to increase efficiency of its activities, which is often based on the method of economic analysis. The tendency to conduct pharmacoeconomical studies is an increasingly important aspect of clinical decision-making because it is a universally recognized instrument for assessing the efficiency of the health care program. Primary health and pharmacoeconomic researches are practiced in many countries and therefore, it is necessary in Georgia to be in the foreground.