A MARKETING STUDY OF EXPECTORANT HERBAL REMEDIES
Keywords:marketing study, herbal remedies, respiratory tract
Diseases of the upper respiratory tract are widespread. Their chronic relapsing nature and the frequency of complications reduce work capacity. Pharmacotherapy for the treatment of the upper respiratory tract involves the complex appointment of chemical drugs, which leads to an increase in the number of side effects. Therefore, it is necessary to create new, highly effective means that are non-toxic during long-term use. Such are the herbal remedies, after which the side effects were less visible.
ლ.ერისთავი. ფარმაკოგნოზია (სამკურნალო მცენარეები). საქართველოს მაცნე. თბილისი. 2005
Котлер Ф. Маркетинг-менеджмент. Экспресс-курс. 2-ое издание. Питер. 2005