კულტურული მემკვიდრეობის ახალი ინტერპრეტაციები ტურისტულ მარშრუტებში

Abstract

Cultural heritage is one of the most important resources of modern tourism, however, its tourist value is not determined only by the presence of historical monuments. The modern visitor is increasingly looking not only to view the object, but also to understand its meaning, emotional experience and direct connection with the local culture. Accordingly, traditional approaches to presenting cultural heritage in tourist routes need to be updated.

The aim of the paper is to study the possibilities of new interpretation of cultural heritage using the example of Batumi and Adjara. Special attention is paid to the multicultural urban heritage of old Batumi, the religious and architectural heritage of Batumi, the Gonio-Apsaros fortress, the material and intangible culture of the Adjara mountains, local cuisine, oral histories and the use of storytelling.

The paper is based on a descriptive-analytical approach, interpretative analysis of tourist routes and reliance on official tourist-cultural resources. The main conclusion of the study is that in order to transform the cultural heritage of Batumi and Adjara into a competitive tourist product, it is necessary to move from an object-oriented excursion to an interpretation oriented towards experience, history, interaction between people and cultures.