MARKETING ANALYSIS OF SINUSITIS TREATMENT OTC MEDICATIONS

Abstract

The total list of over-the-counter medications for sinusitis registered in Georgia is internationally patented (9), as well as homeopathic (8), herbal (3) and combined (10) with a total of 119 trade names, 177 medicines as simple (86%), As well as combined funds (14%), whose price range ranges from 1.10 GEL to 80 GEL. With regard to medicinal forms, the following forms of medicine have been identified: nasal sprays, tablets, nasal and oral drops, the import rate of which is high; In terms of pharmacotherapeutic groups, decongestants and nasal sympathomimetics for topical use are the clear leaders, followed by herbal secretory agents, antihistamines, etc.; According to the results of the research, the level of trust in the pharmacist is quite high, it is important to plan effective measures (specialized trainings to improve the management skills of sinusitis treatment).