MARKETING ANALYSIS OF PARKINSON’S MEDICAL TREATMENTS

Abstract

As of today more than 10 million people in the world suffer from Parkinson’s disease. There is still no specific treatment for this condition and various medications can only stop the symptoms caused by the illness. People affected by Parkinson’s have to spend lots of money annually to purchase the necessary medications. It is to be mentioned, that after adding Parkinson’s disease management medications to the list of the state chronic illness treatment programme, the medicine got more available in Georgia. Considering the above mentioned, the marketing analysis of the medications used for managing Parkinson’s disease and the comparative analysis of medications allowed in the Georgian pharmaceutical market, as well as the availability evaluation, are utterly relevant. The purpose of this research is a marketing analysis of Parkinson’s disease treatment medications. Levomed, Levocom and Antiparkin are known to be the most effective and affordable treatments of Parkinson’s disease. This Research revealed that sales and import of drug Nacom has decreased.