Digital Banking and New Customer Expectations in the Modern Financial System

  Digital banking is one of the main directions of the modern financial sector, which has significantly changed the provision of banking services and the form of interaction with customers.

Today’s digital age is reshaping consumer behavior standards, which is particularly evident in the financial sector. Digital banking is not merely a technological innovation, but a platform designed to meet new customer expectations. This article aims to explore the nature of modern customer demands within the context of digital banking, how financial institutions are adapting to these changes, and the challenges related to service personalization, cybersecurity, and technological accessibility. The study focuses on both global trends and the case of Georgia.