Development Potential of MICE Tourism in Georgia: A Case Study of Tbilisi and Batumi
DOI:
https://doi.org/10.52340/ggj.2023.03.02.10Keywords:
MICE Tourism, Tbilisi, Batumi, Post-Pandemic RecoveryAbstract
This scientific article explores the promising landscape of Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism in Georgia, with a specific focus on the vibrant cities of Tbilisi and Batumi. The research endeavours to assess the scale of hotel and conference infrastructure in these two cities. Furthermore, it examines the evolution of economic indicators in the MICE tourism sector in Georgia, both before and after the COVID-19 pandemic. Geographic Information System (GIS) tools and Adobe Illustrator for data visualization round out the study's foundational social research techniques, which also include document analysis and statistical investigation. The key findings of the study are that the MICE tourism sector in Georgia, particularly in Tbilisi and Batumi, has experienced growth and transformation, showcasing resilience in the face of challenges posed by the COVID-19 pandemic. Georgia's proactive measures, evolving infrastructure, and diverse attractions position it as a competitive player in the global MICE tourism industry, with the country on an upwards trajectory and ambitious plans for further growth.
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