Recovery of the tourism sector after the pandemic

Abstract

The pandemic crisis has hit the tourism industry hardest, but it turns out that the tourism sector has many years of experience in adaptation and response. The tourism sector has shown the way to find solutions that will attract tourists to the tourism industry, increase market share, increase profits.As a result of the analysis of Georgia's tourism potential, it is possible to make a forecast for the recovery of the tourism sector, in particular. After the crisis caused by the pandemic, the tourism sector is gradually recovering. By 2024, certain results will be fully achieved. At present, a very small part of it is mastered, which gives us the opportunity to reduce the impact of factors that hinder the intensive and intensive development of tourism by taking real measures, as a result of active effective policy development, and minimize them as much as possible. Some of these impediments are objectively outside the country's sphere of influence, while the rest of the problems depend entirely on the country's efforts. First of all, the Georgian tourism market should be properly advertised on the international market. In addition, a security guarantee system for foreign and local tourists should be established.