City Branding
Downloads
The article discusses the visual identity system of the territory in today's reality, against the background of growing urbanization, city branding as a strategic process of creating a unique brand image and its important aspect, the concept of city awareness - identity. The design criteria integrated into the city branding structure and the specific factors involved in their formation are determined. Appropriate conclusions are made and the probable prospects for the development of smart city branding platforms in the evolution of urban space are outlined.
Downloads
Metrics
Hasan Mahmoud Mansour, Fernando Brandão Alves, António Ricardo da Costa. The Challenges in Understanding Urban Identity. U.Porto Journal of Engineering, 9:2 (2023) 114-131. ISSN 2183-6493. doi: 10.24840/2183-6493_009-002_002207
Маслов М. М. Территориальная айдентика и брендинг мест в контексте графического дизайна. XIV Международная научно-практическая конференция „Инновации в социокультурном пространстве“ часть I. Благовещенск, 2021. С. 42-47 doi: 10.22250/ISS.2021.9
Yang, T.; Ye, M.; Pei, P.; Shi, Y.; Pan, H. City Branding Evaluation as a Tool for Sustainable Urban Growth: A Framework and Lessons from the Yangtze River Delta Region. Sustainability 2019, 11, 4281. https://doi.org/10.3390/su11164281
Duque Oliva EJ, Sánchez-Torres JA, Sanabria Niño JS. City brand evolution research and future agenda: bibliometric and science mapping analysis. Heliyon. 2022 Aug 5;8(8):e10031. doi: 10.1016/j.heliyon.2022.e10031.
Copyright (c) 2025 Georgian Scientists
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
