Advertising Textts For Watches - The Use Of The Evaluative Definition Of Attractive

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In the article, we analyze the evaluative definition of attractive, and using examples we prove that in the advertising texts of watches, it refers to a positive assessment.From the material analyzed by us, it follows that, first of all, they are evaluated: collections of chronometers, one of the elements of the product or an addition, for example: a belt, a bracelet.In our work, we also included definitions of terms in the field of marketing and advertising, which are necessary for our linguistic research, for example: collection, series, models, design.Our work becomes part of a larger study of the language of advertising, which is a component of modern communication.