Advertising Textts For Watches - The Use Of The Evaluative Definition Of Attractive

Abstract

In the article, we analyze the evaluative definition of attractive, and using examples we prove that in the advertising texts of watches, it refers to a positive assessment.From the material analyzed by us, it follows that, first of all, they are evaluated: collections of chronometers, one of the elements of the product or an addition, for example: a belt, a bracelet.In our work, we also included definitions of terms in the field of marketing and advertising, which are necessary for our linguistic research, for example: collection, series, models, design.Our work becomes part of a larger study of the language of advertising, which is a component of modern communication.