Language and mass communication media

Abstract

Language is the main means of successful communication. Its corresct utilization plays an important role in the process of human development. Language is a special phenomenon that is unique to humans. Its main function is to fqacilitate verbal and non-verbal communication.

Man is a social being. Therefore, establishing social communication ismone of the basic human needs. Language is the main tool for successful communication. Language is the expression of ideas through words uttered with speech sounds. Words are combined into sentences. It is through these sentences that ideas are transformes into thoughts ans then expressed. Language is  also a social phenomenon, which represents a set of rules and norms. Language is  a system of symbols, and speech is  the  realization of this system. Speech is  a  process of communication, and language is a means. In the process of communication along with verbal communication it is no less important to recognize paralinguistic signs, such as facial expressions, gestures, body posture, distance between the speaker and the  listener, intonation, tone of voice, etc.

Modern technologies erase the boundaries, both between the individual layers within the society, and also between the countries. In the past, people tried to give voice and provide certain information to others through various means. Today, the means of providing the information have changed, but the goal remains the same, to transmit information at any time and space.

Mass communication is the process by which professional communicators create and use media to destiminate messages rapidly, continuously, and at scale in order to evoke implicit meanings in large audiences in order to impluence them in various ways.