Idiom modification and functions in the text
DOI:
https://doi.org/10.52340/lac.2023.08.63Abstract
The paper investigates the functions of idioms and types of modification in illustrated advertising texts and women's fashion online magazines. Types of idiom modification are discussed: a) formal modification without semantic modification; b) formal modification with semantic modification; c) semantic modification without formal modification. The relation of idioms to the image, text and title is established, the pragmatic functions of idioms are investigated and named.
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References
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