THE ACCESSIBILITY OF INFORMATION AND ITS INFLUENCE ON SELF-MEDICATION
DOI:
https://doi.org/10.52340/jecm.2025.05.06Keywords:
Access to information, Self-medication, Pharmaceutical advertisementsAbstract
The modern digital age is significantly changing people's daily habits and decisions, including health-related behaviors. One of the key manifestations of this process is the rise of self-medication practices. This is increasingly linked to the information that people search for in the online environment. The population is confronted daily with health-related content that is disseminated in various forms - videos, blogs, forums, advertisements, and social media posts. Self-medication is not solely related to individual choice; it also reflects societal, economic, and cultural processes. The availability of information creates opportunities for greater awareness and responsibility among citizens, but most of it lacks reliability and scientifically validated foundations, increasing the risk of misinterpretation and poor decision-making, thereby endangering the patient's health.
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