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Abstract
The rapid development of communication technologies is helping to transform all areas of healthcare and discover new opportunities, including pharmacy. Active use of modern technologies is an irreversible process and is directly related to the possibility of economic growth and creating a health competitive environment [3].
Georgia still lags behind other countries in terms of e-commerce development trends in pharmaceuticals, although electronic system platforms are being successfully implemented in pharmaceutical companies, which provides reliable healthcare statistics and thus simplifies and improves monitoring.
The purpose of the research was:
To study the trends of introduction of e-commerce in the pharmaceutical market and determine the prospects of its development in Georgia.
Research subject and methodology
We compiled a questionnaire for the survey of consumers and medical personnel, which included 16 questionnaires for consumers and 135 respodents were interviewed using the interview method, and in the case of medical personnel, 10 questionnaires and 50 respodents throughout Georgia.
Research Results
The result of the research showed that taking into account the possibilities and needs of the development of e-commerce in the pharmaceutical market of Georgia, appropriate effective measures should be planned and implemented in the healthcare system of Georgia in order to improve its functioning.
The possibility of using electronic prescriptions should be widely introduced, because the results of the conducted research showed that 80% of the population supports the system of using electronic prescriptions and the advantages of electronic prescriptions are acceptable to them.
The result of the survey of medical personnel showed us that the Ministry of Internally Displaced Persons from the Occupied Territories, Health, Labour and Social Affairs of Georgia, should increase the awareness of doctors about the use of the electronic prescription system and its results should be provided to doctors though special websites.
The government should ensure access to the internet for all categories of the country's residents in the nearest future.
In order to expaned e-commerce in pharmacy, the legal framework of the country should be improved in order to eliminate the current shortcomings in e-commerce and make it safe in the future.
The ministry of Labor, Health and Social Protection from the occupied territories of Georgia should popularize the advanced foreign experience of electronic prescription among the country's population in order to transition to new standarts in the shortest possible time.