WAYS OF RAISING THE CORPORATE SOCIAL RESPONSIBILITY OF GEORGIAN COMPANIES AND THE MAIN DIRECTIONS OF ITS IMPROVEMENT AND DEVELOPMENT

WAYS OF RAISING THE CORPORATE SOCIAL RESPONSIBILITY OF GEORGIAN COMPANIES AND THE MAIN DIRECTIONS OF ITS IMPROVEMENT AND DEVELOPMENT

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DOI:

https://doi.org/10.52340/gbsab.2023.03

Abstract

In the 21th century business faces a great number of problems. It is safe to say that there is a tense competition. Every day business has to ponder about survival and corporate social responsibility promotes it. In the article the ways how to increase social responsibility are discussed. A study has been carried out and businessmen as well as employees have been interviewed. The interview has been conducted through telephone calls. We have brainstormed about the recommendation to solve the obstacle. Moreover, we have worked on the ones for those who are interested in the mentioned issue. We have interviewed people from East Georgia. In the future researchers keen on the subject will have the opportunity to study the rest of the country for more accurate picture. However, if we consider that our country is small with its common cultural values the above stated research gives us sufficient information.

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Author Biography

Giorgi Shatakisvhili, Tbilisi State University

PhD student of Business Administration, Ivane Javakhishvili Tbilisi State University

References

Freeman, E. (1984). Strategic Management: A Stakeholder Approach. Pitman Press.

Brown, T., & Dacin, P. (January 1997 г.). The Company and the Product: Corporate Associations. Journal of Marketing, 61, 68-84. Получено из https://www.jstor.org/stable/1252190.

ალიზადერად, ზ. (2021). კორპორაციული სოციალური პასუხისმგებლობის (კსპ) ცხადგრძნობის გავლენის კორპორაციული სოციალური პასუხისმგებლობის (კსპ) ცხადგრძნობის გავლენის. თბილისი: საქართველოს უნივერსიტეტი.

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Published

2023-04-21

How to Cite

Shatakisvhili, G. (2023). WAYS OF RAISING THE CORPORATE SOCIAL RESPONSIBILITY OF GEORGIAN COMPANIES AND THE MAIN DIRECTIONS OF ITS IMPROVEMENT AND DEVELOPMENT. Georgian Academy of Business Sciences "Moambe", 1(47), 52–59. https://doi.org/10.52340/gbsab.2023.03

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