THE FEATURES OF THE PHARMACEUTICAL MARKET AND ITS OUTLOOKS IN GEORGIA

THE FEATURES OF THE PHARMACEUTICAL MARKET AND ITS OUTLOOKS IN GEORGIA

Authors

  • NANA GORGASLIDZE
  • NODAR SULASHVILI

DOI:

https://doi.org/10.52340/jecm.2022.07.06

Keywords:

Pharmaceutical market, market strategy, research, Georgia

Abstract

The purpose of the research is to study the current trends in the pharmaceutical market of Georgia and to establish a marketing strategy based on market research. Study of marketing issues and development of recommendations for the development of the field. The subject of the research is the Georgian pharmaceutical market, which lacks a regulatory system, is not competitive and creates a danger for consumers. At present, the product- and supplier-oriented practices in the pharmaceutical market of Georgia definitely require a change of direction, and it is necessary to take into account the features of the market, which determine prospects in the direction of safe and rational pharmacotherapy. Pharmaceutical activity should be a patient-oriented and state-regulated field, the main goal of which is to provide the population with effective, safe, affordable and high-quality medicines. For all of this, it is necessary to properly describe the specific features of this field and the recommendations offered by the World Health Organization and the International Pharmaceutical Federation in the regulatory laws. Currently, the product and supplier-oriented practices in the pharmaceutical market of Georgia definitely require a change of direction and it is necessary to take into account the features of the market, which determine the prospects.

Downloads

Download data is not yet available.

References

Law of Georgia on Drugs and Pharmaceutical Activities, 1997, 167p.

Nana Gorgasaliidze "Pharmaceutical Marketing", Tbilisi, 2013

N. Gorgaselidze and co-authors of "Management of Pharmaceutical Institutions", Tbilisi, 2013.

R. Javakhishvili "International Business", Tbilisi, 2005.

Amstrong G., Cutler F., "Marketing Basics" (7th edition), authorized translation from the English-language edition. Georgian-language publication - Georgian Marketing Association, 2006.

Shubladze G., Mgebrishvili B., Dolikashvili L. "Marketing Management", reference manual. Tbilisi- 2009.

Maridashvili M. Pharmaceutical business marketing research methodology, collection of scientific works of Guram Tavartkiladze University, Tbilisi, 2015(5): 93-99.

Sulashvili, N., Beglaryan M. Characteristics of pharmacist activity, viewed by the customer’s/ International Science and Innovation Festival 2017. Conf.-es “Healthy Lifestyle-Scientific Evidence and Controversial issues” and “Innovation in Medicine” Tbilisi State Medical University. Sept. 2017. Tbilisi, Georgia. 30-31.

Sulashvili, N., Beglaryan M. Professional features for employed pharmacy faculty students in Georgia. // The New Armenian Medical Journal Supplement. YSMU Science Week 2017 Conference; Yerevan, Armenia, November 27-December 1, 2017; Vol.11(3): 40.

Kotler F. Amstrong G. "Marketing Principles", Bakur Sulakauri Publishing House, 2017.

Maridashvili M. Pharmaceutical business marketing research methodology, collection of scientific works of Guram Tavartkiladze University, Tbilisi, 2015 (5): 93-99.

Kotler P., Fox K. “Strategic Marketing for educations institutions” New-Jersey, 1995.

Paliwoda S., “international Marketing”, Oxford, 2003.

Sulashvili, N., Beglaryan M. Vocational peculiarities of young pharmacist professionals// International scientific journal Intellectual. Tbilisi, Georgia, 2018 (35): 96-104.

Svend Hollenson “Global Marketing”, Fourth edition, Prentice Hall, 2007.

John Austin, Dale Brethower, Alyce Dickinson “Orgtanizational Behavior management Network, 2009.

Downloads

Published

2022-10-27

How to Cite

GORGASLIDZE , N. ., & SULASHVILI , N. . (2022). THE FEATURES OF THE PHARMACEUTICAL MARKET AND ITS OUTLOOKS IN GEORGIA. Experimental and Clinical Medicine Georgia, (7). https://doi.org/10.52340/jecm.2022.07.06

Issue

Section

Articles

Most read articles by the same author(s)

Similar Articles

<< < 18 19 20 21 22 23 24 25 26 27 > >> 

You may also start an advanced similarity search for this article.

Loading...