From Scientific Research Abstract to Visual Narrative Contemporary Approaches and Technologies
DOI:
https://doi.org/10.52340/tuw.2025.38.01.24Keywords:
Scientific Research Poster, Canva.com, Adobe Illustrator, Microsoft PowerPoint, Visual narrativeAbstract
In contemporary scientific communication, the visual narrative is increasingly recognized as a highly effective strategy for disseminating research findings. The rapid advancement of graphic design and visualization technologies has provided researchers with the means to transform abstract concepts into clear, structured, and memorable representations. This study examines current approaches to the visualization of scientific information through three widely used applications:
- Canva.com, an intuitive platform that enables the rapid development of aesthetically appealing designs;
- Adobe Illustrator, a professional tool designed for producing high-quality graphics and infographics;
- Microsoft PowerPoint, a versatile and accessible software widely employed for the creation of scientific posters and visual presentations.
The paper analyzes the distinctive features, advantages, and practical applications of each tool within the framework of scientific communication. Particular attention is given not only to their technical affordances but also to the pedagogical aspects of design—specifically, how coherent visual structures can be constructed to reinforce scientific content and promote audience engagement.
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