Sustainable Mountain Tourism in Georgia: Current Situation and Key Trends

Abstract

Georgia is distinguished by its unique mountainous landscapes, biodiversity, and rich cultural heritage, all of which represent significant potential for the sustainable development of mountain tourism. In recent years, the role of eco-communities, national parks, and protected areas has been increasing, contributing to improved management of tourist flows and the preservation of natural resources. Infrastructure development is also underway in the country, including the rehabilitation of local roads, the marking of hiking and driving routes, and the refinement of adventure tourism standards. Despite this progress, several challenges remain: growing environmental pressure on popular destinations, insufficient ecological awareness, low sustainability standards among small and medium-sized businesses, and limited economic participation of local communities. Contemporary approaches in Georgia include the development of community-based tourism, climate adaptation practices, and the introduction of green technologies. The findings indicate that strengthening sustainable governance, supporting local populations, and integrating ecological strategies are essential for ensuring that Georgia’s mountain regions remain environmentally resilient and economically viable tourist destinations.