სოციალური მედიის მომხმარებლის როლი კონტენტის შექმნასა და გავრცელებაში

Abstract

Digital platforms are based on the principles of two-way information exchange. They provide individuals with the opportunity to freely create and disseminate content that reflects their preferred narratives and viewpoints. The reach of information dissemination is virtually unlimited, while temporal and spatial barriers have been significantly reduced. Information is distributed according to the specific characteristics and algorithmic systems of social networks and digital platforms, enabling user-generated content to reach broad audiences efficiently. These platforms also encourage user engagement through reactions such as likes, comments, and shares. For users, social media serves not only as a means of communication but also as a space for self-expression and participation in social processes. Regardless of age, gender, or social status, individuals contribute to the formation of public opinion, increasing the responsibility associated with sharing reliable and ethically sound information. This article examines the role of social media users in creating and disseminating digital content, their influence on stereotypes and trends, and the development of communication within virtual environments.