Stages of Development of Transmedia Journalism

Abstract

The transformation of the media environment in the last decade has led to a fundamental change in the processes of information production, dissemination and perception. Along with the development of digital technologies, journalism has moved beyond the framework of traditional single-channel storytelling and moved to multi-channel communication, where transmedia will play a crucial role. Transmedia storytelling involves the development of a single story on different platforms so that each channel develops a different aspect of it and contributes to deepening audience engagement.

The paper discusses the main characteristics of transmedia, its importance in modern journalism and the challenges related to ethics, professionalism, accuracy and new models of audience engagement. Both international and Georgian practical examples are discussed, and the impact of transmedia on the evolution of journalistic standards, multi-platform strategies and new formats of information dissemination is analyzed. Special attention is paid to the possibilities of transmedia in terms of promoting democratic communication and strengthening trust in the media.

The aim of the paper is a theoretical and practical analysis of transmedia in the modern media reality in order to determine its potential and role in shaping the future of journalism.

This paper aims to analyze transmedia projects in modern mass media. Transmedia journalism is a multiplatform strategy for disseminating information, which creates a narratively unified, but technically diversified story. The study shows that the transmedia approach significantly increases audience engagement, improves the quality of information perception and creates the possibility of interactive communication. The article discusses the characteristics of transmedia journalism, their advantages and difficulties, as well as examples of international and Georgian cases. Special attention is paid to the practice of Georgian media, where transmedia elements are already integrated. The final part of the paper presents recommendations for improving transmedia strategy.

Transmedia communication is one of the most dynamic and multifaceted phenomena in modern mass media. It involves the dissemination of information on various platforms, which creates a unified but multi-layered narrative. The article explores the essence, development and impact of transmedia on the relationship with the audience. Key theoretical models, analysis and examples from modern practice are used.