MARKETING RESEARCH OF ANTIHISTAMINE DRUGS

Abstract

         The number of anti-allergy drugs registered in Georgia is increasing day by day. Accordingly, consumer interest in them is increasing. The pharmacist's role in the correct selection and use of anti-allergy drugs is also increasing. The purpose of the research was the marketing research of the antihistamine drugs. When purchasing the drug, the majority of the population resort to self-medication. Therefore, it is necessary to provide the population with more comprehensive information about over-the-counter medicines and to properly manage their advertising company. 100% of respondents believe that the regulatory bodies of the Ministry of Health Protection should control the quality, effectiveness and safety of medicines entering the market.